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New Models

Future vehicles.

Introducing the lineup of Mercedes-Benz vehicles that are coming soon.

Luxury Design

We create luxury anew again and again. Then, now and for the future.

The aim of our design philosophy is to create clear forms and sensual surfaces that stage high-tech and at the same time arouse emotions. In this way, we not only create "the world's most desirable cars", we also develop the design-strategic foundations for the luxurious identity of Mercedes-Benz and its sub-brands and translate them into a concrete aesthetic. This is how we create timeless icons, such as the Mercedes-Benz 300SL, which already shaped traditional luxury back then. We are transforming this into the modern age with products such as the S-Class and the EQS.

"Design is essential for luxury brands."

"Luxury brands like Mercedes-Benz constantly redefine luxury to create the extraordinary. We call this the X-Factor, because it's the only way we manage to maintain our distinctive style of sensual clarity and create desire!"

Gorden Wagener is Chief Design Officer Mercedes-Benz Group.

Gorden Wagener is Chief Design Officer Mercedes-Benz Group.

"Often our customers fulfil a long-awaited dream when they purchase a Mercedes-Benz."

Gorden Wagener is Chief Design Officer Mercedes-Benz Group.

Side view of the EQS from Mercedes-EQ

New technologies, new inspirations, new design.

Exceptional concept vehicles from Mercedes-Benz.

"Project SUV" a collaboration with Virgil Abloh combines the worlds of fashion and cars.

More concept vehicles

More concept vehicles from Mercedes-Benz.

Vehicles displayed on this page are not yet available in Australia. Information provided and images displayed on this page are a preview only based on overseas models and features. Vehicle specifications and availability are yet to be confirmed. Product changes may be made and visual appearance may be different in person. Please confirm specific information on vehicles and features available prior to purchase.

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