Owning a Mercedes-Benz has always been a statement of individuality, but the MANUFAKTUR program takes that a step further. For select model series, MANUFAKTUR gives drivers the freedom to transform their vehicle into a genuine reflection of their personality and tastes.

The Mercedes-Benz MANUFAKTUR studio in Sindelfingen, Germany is at the heart of these bespoke operations. There, our skilled car design specialists use traditional handcrafting techniques to create unique, custom elements for our cars. From exclusive paint finishes to hand-stitched interiors, every element is tailored to the owner’s vision.

Here’s how to customise your car with MANUFAKTUR so it meets your own individual tastes and preferences.

1. Choose your base model

Your journey begins with selecting the right Mercedes-Benz to personalise. MANUFAKTUR is available for selected model series across the Mercedes-Benz and Mercedes-AMG line-ups, including icons such as the Mercedes-Benz S-Class, Mercedes-AMG G-Class and Mercedes-AMG GT.

Start by considering what kind of vehicle you want and how you’ll use it – will it be a long-distance cruiser, a performance-driven sports model, or an off-road vehicle? Once your base model is chosen, MANUFAKTUR gives you the tools to make it unmistakably yours.

2. Select your exterior paint finish

Paint finishes are usually the first thing you notice about a car, and on of the most striking ways to personalise your vehicle is through the exclusive MANUFAKTUR paint options. Customers can choose from an extended palette of solid, metallic and MANUFAKTUR “magno” matte finishes, each applied through a meticulous, multi-layer process for exceptional depth and durability.

Highlights include heritage-inspired shades such as MANUFAKTUR Graphite Grey or Vintage Blue, alongside contemporary tones like Kalahari Gold Magno or Night Black Magno. Each colour is hand-finished to deliver a flawless, mirror-like surface – or, in the case of the matte finishes, a subtle satin sheen.

3. Customise the interior

Inside your vehicle, the MANUFAKTUR program turns custom car interior design into an art form. Choose from a range of exclusive nappa leather upholsteries, contrasting stitching, two-tone colour combinations, and handcrafted trim inlays made from open-pore wood, carbon fibre or aluminium. Even details such as the steering wheel, headliner, and floor mats can be tailored to match your chosen design theme.

With interior surfaces finished by hand, comfort, craftsmanship and aesthetics come together seamlessly.

4. Get the full package

To simplify the process, Mercedes-Benz offers several curated MANUFAKTUR packages, each designed to harmonise colours, trims, and materials into a cohesive theme. Options range from subtle elegance to bold contrasts – for example, MANUFAKTUR Exclusive Nappa Leather packages that extend soft-touch materials across the dashboard and door panels.

Each package shows the utmost attention to detail while allowing flexibility for additional personalisation.

5. Owning a one-of-a-kind Mercedes-Benz

After the design process is complete, the vehicle enters production at our state-of-the-art facilities, where the MANUFAKTUR team applies every handcrafted detail. When the car is finally unveiled, it represents more than a mode of transport – it’s a personal statement.

Personalising a car through Mercedes-Benz MANUFAKTUR is about expression. Whether you choose subtle enhancements or stand-out features, each choice makes your car feel more like your own. It’s the difference between driving a Mercedes-Benz and designing one that reflects your personal sense of style.