Sometimes the best idea strikes when you least expect it and this was certainly the case for artist and designer Gemma Leslie of Food For Everyone. “It was a lightbulb moment that just came to me when I was walking down the stairs,” she says. “I always wanted to make recipe posters but pairing them with a chef had never occurred to me.”
Good food and painting have always been part of Gemma’s life but on the sidelines in-between her former day job. “I’ve painted my whole life but at the beginning of the pandemic I was made redundant and needed to make an income, so I started to paint more seriously and sell my work.”
The opportunity to paint with no noise or everyday distractions led Gemma to unlock a talent she’d been secretly harbouring for years. “People started to buy my work and I realised this was maybe something I could pursue.”
Painting for a cause
During Melbourne’s lockdowns, Gemma was motivated to launch Food For Everyone to recognise and celebrate the independent, charitable food banks of Australia that were providing healthy, nutritious meals to those doing it tough.
“It was a bleak time but on the other side there were all of these food banks doing great work,” she says.
Gemma decided to celebrate them herself by launching Food For Everyone, where she was able to unify her love of food and painting. The original concept was to launch a recipe poster series, where Gemma painted recipes supplied to her from four local cooks, then donated sales profits to FareShare.