It takes a special eye to look out across a place like Oxley Hill Farm and see what Bryce Heyworth sees. “Flowers just become the softest material in a harder framework,” he says. “Things like sculpture, furniture design and object forms influence how I think about structure.”

 

It’s this vision that has made September Studio one of the most sought-after florists working in Sydney today. Founded in 2021, Heyworth’s distinctive approach to floristry saw his business quickly flourish, today attracting over 1.6 million social followers.

 

“It probably came from a frustration with floristry feeling polished and predictable,” he says. “I was more interested in how flowers interact in the wild – imperfect, collapsing, tangled, seasonal. September is about letting that honesty come through.”

Each arrangement, sourced from local growers with “an extra sprinkle of love and sunlight”, becomes a vivid articulation of Heyworth’s philosophy, somewhere between restraint and chaos.

If you look at one of September Studio’s designs and see something you haven’t quite seen before, Heyworth considers that a success. “I look more to industrial design, art, nature – even old field guides – traditional floristry. The intersection happens naturally when you stop treating flowers as decoration and start treating them as material.”

 

But as with any compelling work, a significant amount of thought underpins what appears instinctive and effortless. Heyworth begins at the farm or market, selecting materials based on what feels right that week, never following a rigid recipe. Back in the studio, he preps and conditions each stem, building structure through tools, buckets and armatures as half-formed ideas begin to take shape.

As it turns out, transport also feeds the creative process. “Driving gives you time,” he says. “You notice colour palettes, how things grow, how sparse or dense a landscape feels. It’s about absorbing a feeling, which might come through spacing, colour, or the way something moves.”

 

Of course, the freedom to find inspiration in your surroundings comes with confidence in what you’re delivering. “As the scale of an installation grows, my Vito becomes more critical. You’re not just moving flowers, you’re moving infrastructure. The key is flexibility, being able to reconfigure space, secure awkward structures, and keep everything protected but accessible.” Space and ease of loading, qualities you only truly notice when they’re missing.

Having already made such an indelible mark in the floristry world, what does the future hold for September Studio?

 

“Lately, I’ve been drawn to more industrial and aged materials. Brushed metals, oxidised surfaces, glass bricks. Things that feel like they’ve lived a bit,” says Heyworth. “And I’m definitely feeling a pull towards Australian natural environments, harsher light, more negative space, less density. Letting things breathe a bit more.” If Bryce Heyworth is involved, no doubt the result will be strikingly and unexpectedly beautiful.

Words by Doogie Chapman
Creative Direction / Production by Jody Koay
Shot and edit by Oliver Lowe
Stills by Phil Lemos
With special thanks to Oxley Hill Farm