Megan Morton is Vito ambassador

Megan Morton announced as Vito ambassador.

Mercedes-Benz Vans is targeting small business owners and creatives in the latest campaign for the Vito van, and today announces leading Australian stylist Megan Morton as a friend of the brand. 

Renowned for creating spaces “that make people obscenely happy”, Morton is a tour de force of the Australian interior design scene. Alongside her styling work for clients such as Vogue Living, Inside Out and Vanity Fair, Morton is also the founder of creative short course studio The School and a celebrated author. 

“As someone who always has one or eleven things going on, the opportunity to support the mobility of my business with the Vito is an incredibly exciting one. I’ve always admired the quality and timelessness of Mercedes-Benz vans so being able to collaborate with the brand and put a personal stamp on my own Vito has been a real pleasure - now, I look forward to filling it with beautiful things and taking it on incredible journeys.”

Featuring illustrations inspired by Morton’s latest book ‘It’s Beautiful Here’, the stylist’s custom Vito is indicative of the growing number of creative businesses powered by Mercedes-Benz Vans. Positioned as the perfect partner for growing small businesses of all varieties, the Vito attracts a broad customer base that includes florists, landscape designers, homewares and retail business owners, fitness instructors and photographers, expanding the traditional van tradesman demographic.

Managing Director Mercedes-Benz Vans Australia and New Zealand, Diane Tarr said: “We want to make the Vito the vehicle of choice for businesses that are ‘on the move’ and Megan exemplifies this characteristic. We have no doubt she will be taking the Vito to unique and memorable new places.”

Morton’s ambassadorship is linked with Vito’s new ‘Insert Your Dreams’ campaign, created by The Royals. Representing an alternative approach to Vito’s traditional marketing focus around toughness and ‘tool of the trade’ capabilities , the campaign instead aims to reach a broader target audience by focusing on quality, comfort, efficient driving pleasure and safety. Everything you would expect from a Mercedes-Benz van.