Mercedes me recognised at 2018 Victorian Architecture Awards

Latest News


Mercedes me recognised at 2018 Victorian Architecture Awards

Latest News


Mercedes me recognised at 2018 Victorian Architecture Awards

Melbourne – Mercedes me store Melbourne has been critically acclaimed by the Australian Institute of Architects with an award in the prestigious Commercial Architecture category at the 2018 Victorian Architecture Awards.

The award-winning space was designed by architects Jackson Clements Burrows (JCB) with Mercedes-Benz, in collaboration with ST ALi, and will progress to the National Architecture Awards, to be announced in November, alongside the innovative Nightingale 1 apartment project and Jackalope boutique hotel.

Commenting on the award, Simon Johnson, General Manager, Mercedes me, said: “We’re thrilled that Mercedes me has received this outstanding industry recognition. The Victorian Architecture Awards are the pinnacle for local Melbourne design, and the honour reflects the wonderful feedback we’ve received from our guests. The beautiful JCB design has resonated with Melburnians, who’ve enjoyed the overall concept as well as the discrete areas woven into the space, each providing a unique experience for guests.

“Mercedes me was conceived as a storytelling environment, and a space for people to get to know our brand in a relaxed setting. JCB has integrated these components seamlessly through areas such as The Garage, which brings to life some of the most iconic Mercedes-Benz vehicles in spectacular audio-visual format. Customers can also dine in The Living Room downstairs or grab one of the ’Air, Land, Sea’ booths that pay homage to the three points of the Mercedes-Benz star.”

JCB’s Simon Topliss says the aim was to develop a design language that would be reflective of the home for Mercedes-Benz. “We found these wonderful images of some of the Mercedes-Benz factories of the ’50s, and these beautiful factory spaces with amazing, fine steelwork. It was spare and minimal … and incredibly ordered.

“It became our inspiration, the driving force behind how we can develop the language of the metalwork, and that became simply articulated in this one gesture that we have repeated, which is the frame. Just taking this one simple idea of the frame, which then becomes the balustrade, which then becomes the lighting frame, and so on. It became this one element we could wrap around the space.”

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Mercedes me recognised at 2018 Victorian Architecture Awards
Mercedes me recognised at 2018 Victorian Architecture Awards
Mercedes me recognised at 2018 Victorian Architecture Awards
Mercedes me recognised at 2018 Victorian Architecture Awards

Imagery – credit Peter Clarke.