The VISION AVTR.


Welcome to the future.

The groundbreaking Mercedes-Benz VISION AVTR blurs the boundaries between luxury vehicle and living being in an entirely new way. This feat of forward-thinking design is the result of a global partnership with the AVATAR team, inspired by the world of Pandora and embodying the vision of Mercedes-Benz designers, engineers and trend researchers across the world. In the ecosystem of the future, the VISION AVTR is at the forefront of sustainable luxury - designed both as an extension of the human body, and a tool to explore and communicate with the environment around us. It’s time to discover the vision of tomorrow.


Welcome to the future.

The groundbreaking Mercedes-Benz VISION AVTR blurs the boundaries between luxury vehicle and living being in an entirely new way. This feat of forward-thinking design is the result of a global partnership with the AVATAR team, inspired by the world of Pandora and embodying the vision of Mercedes-Benz designers, engineers and trend researchers across the world. In the ecosystem of the future, the VISION AVTR is at the forefront of sustainable luxury - designed both as an extension of the human body, and a tool to explore and communicate with the environment around us. It’s time to discover the vision of tomorrow.

Mercedes-Benz VISION AVTR: The Vision of Tomorrow’s Next Big Thing
Mercedes-Benz VISION AVTR: The Vision of Tomorrow’s Next Big Thing
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Where human and machine merge.

The VISION AVTR is a truly immersive experience that combines interior, exterior and UX design on an unprecedented scale. The vehicle recognises the driver by their heartbeat and breathing, creating a biometric connection between the two. The traditional steering wheel is replaced by a multifunction control element in the centre console, that comes to life with a single touch. The curved display module increases the driver’s awareness of their environment, while the distinctive inside-out design connects the structure to the living being within. With its intuitive and organic design language, the VISION AVTR offers a visionary outlook on the design of the future – where human, machine and nature are one.


Where human and machine merge.

The VISION AVTR is a truly immersive experience that combines interior, exterior and UX design on an unprecedented scale. The vehicle recognises the driver by their heartbeat and breathing, creating a biometric connection between the two. The traditional steering wheel is replaced by a multifunction control element in the centre console, that comes to life with a single touch. The curved display module increases the driver’s awareness of their environment, while the distinctive inside-out design connects the structure to the living being within. With its intuitive and organic design language, the VISION AVTR offers a visionary outlook on the design of the future – where human, machine and nature are one.

Vision AVTR exterior

Stretched “One Bow” design

Vision AVTR interior seating

Refined vegan DINAMICA® leather interior seating

Vision AVTR interior console

Ergonomic design with intuitive functions at the palm of your hands


A masterpiece of efficiency.


A masterpiece of efficiency.

Vision AVTR exterior top view

Sustainability is key in the VISION AVTR, reinforcing the link between humans and nature in a way that’s never been seen before. Revolutionary materials like vegan DINAMICA® leather – made from recycled clothing and PET bottles – seamlessly combine luxury with sustainability. While the powerful organic battery is 100% recyclable and can be fully charged in just 15 minutes. Add to this the reptilian ‘bionic flaps’, the intuitive connection to the driver and the ability to move sideways in a crab-like movement thanks to individually-controlled wheels, and it’s easy to see how the VISION AVTR is both inspired by, and considerate of nature.

*Vehicles displayed on this page are concept or future vehicles which are not currently available for purchase in Australia. Information and images predominantly reflect capabilities, models and features sold in Europe and other overseas markets. The information is therefore indicative, illustrative and provided only for guidance and should not be relied on. To obtain current and accurate information, which is applicable to Australia, contact your local authorised Mercedes-Benz retailer.