Innovation


EVeryday Episode 1: Joost Bakker.

25 March 2022

Spend a day with sustainability pioneer Joost Bakker in the all-electric EQA and discover his vision for a zero-waste future.

Innovation


EVeryday Episode 1: Joost Bakker.

25 March 2022

Spend a day with sustainability pioneer Joost Bakker in the all-electric EQA and discover his vision for a zero-waste future.

Joost Bakker with the EQA from Mercedes-EQ

Joost Bakker has made it his life’s mission to uncover innovative solutions to the very big problem of waste and establish a realistic blueprint for a circular economy. Image: Marie Pangaud.

Joost Bakker clocks up quite a few kilometres in his daily pursuit of demonstrating the path to a zero-waste future.

The florist, designer and sustainability pioneer has made it his life’s work to uncover innovative solutions to the very big problem of waste, and establish a realistic blueprint for a circular economy.

It all starts with rethinking waste: a mission that takes us all over Melbourne when we join Joost for a day behind the wheel of the all-electric EQA.

Mercedes-Benz presents +EVERYDAY
The videos shows 12 hours with Joost Bakker in the EQA
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From a brickyard in the south-eastern suburbs to an innovative printmaking studio in the west and on to his self-sustaining house Future Food System in the heart of the city, Joost shows us his vision for a world without waste. We return to his farm in the Yarra Valley tired but inspired by the impact we can have if we all make changes for the better.

It’s a lengthy commute, but the EQA is more than up to the challenge, offering a range of up to 400 kilometres on a single charge.[1]

Aerodynamic design efficiencies, faster charging options, battery innovation and navigation with electric intelligence all play an integral role in extending the range of vehicles from Mercedes-EQ as we look towards an electric future on our roads. It’s a good thing, too, because Joost is just getting started.

“There’s a real cultural shift happening, whether it’s about energy or food, and it’s because there’s awareness that we need to do things differently,” he says.

“I think the next 10 years are going to be one of the most exciting times in human history.”

EVeryday is our new series offering a window into a day in the life of Australia and New Zealand’s changemakers. Stay tuned for more stories powered by electric intelligence.

Discover the all-electric EQA and book a test drive today.

By Jo Davy

[1] The declared energy consumption figures and range figures are determined by testing under standardised laboratory conditions in accordance with ADR 81/02. The energy consumption and range figures stated are for the purposes of comparison amongst vehicles tested under the same technical procedures only. Real world energy consumption and range figures may vary and is influenced by many additional factors such as, individual driving style, load, traffic, ambient temperature and vehicle condition.