Design & Style
22 July 2021
Design & Style
22 July 2021
Less has always been more for Christine Centenera. Since she entered the fashion industry in the early 2000s she has stayed true to her ethos of an almost raw, understated, distilled sense of dressing.
This approach is embodied in Wardrobe.NYC, the clothing label she founded with designer Josh Goot in 2017.
“In my own work, it’s always been important for it to come from an honest place,” she says. “Wardrobe.NYC comes from a real place that reflects how I feel about fashion and how we dress ourselves.”
Over the past two decades there has been a significant shift in the way we consume fashion. We now know more about climate change, global emissions, dangerous levels of plastic waste in our oceans, deforestation and slave labour. The fashion industry has collectively responded with increasing transparency. Less impact upon the environment and society has become critically important.
“Today it’s not about simply selling clothes anymore,” Christine says. “I think you need to build a community and make people feel connected. They want to be part of something that represents what they believe in.”
Christine says that Wardrobe.NYC has always been inherently about sustainable fashion.
“We develop limited styles and produce in limited quantities, leading to an efficient, and therefore less wasteful fashion model,” she explains.
Garments are developed and produced in Europe, sourced from leading Italian textile mills and utilising the best processes and manufacturing standards.
“We’ve always been interested in the idea of conscious design and consumption – timeless pieces that are genuinely built to last.
“We work with the finest textiles and best construction techniques to achieve garments of true luxury quality and because we design timeless essentials, the pieces never go out of style.
“Our approach is about practical urban minimalism; ageless, and egalitarian. I think there is an uncontested movement in the fashion industry toward conscious, responsible consumption. That comes from what I hope will be a continued collective awakening about what’s important, where we address how we want to live and how we want to shape our world.”
The sustainability conversation is constantly evolving and as Wardrobe.NYC enters its fifth year, reducing the label’s impact on the planet remains foremost.
“To me, fashion is a symbol of progress and we are always striving to move things forward. It’s always changing. We want to increase the conversation, move it forwards and mirror society’s values.
“The key focus for Wardrobe.NYC is to reduce waste and continue to create micro collections with a focus on the core wardrobe pieces that can be worn every day.”
By Alison Veness