Mercedes-Benz is committed to fashion partnerships and events around Australia.

The perfect dress, like a Mercedes-Benz, doesn’t just look good. It makes you feel good.

The creative forces that make fashion so immersive – design, innovation, technology – also drive Mercedes-Benz to be one of the world’s most desired automotive brands.

For decades, Mercedes-Benz has been a dedicated supporter of fashion and emerging designers all over the world. That includes more than 60 events in 30 countries spanning several decades.

In this way, the worlds of cars and fashion intertwine, drawing inspiration and innovation from the other in a process that makes each even more beautiful and desirable. This ensures that tomorrow’s stars of fashion have a stage to be seen today.


Fashion & Design


Fashion & Design

    Bringing the outdoors in: the rise of biophilic design.

    A cityscape with a green building at the centre.

    Through biophilic design, architects are doing incredible things to make us more connected with nature.

    20 October 2020

    Pioneering luxury with Mercedes-Benz and Virgil Abloh.

    A polaroid photo of two men

    Called Project Geländewagen, this exciting collaboration marks the unification of fashion and art with automotive.

    15 September 2020

    Aje’s latest collection celebrates the beauty in imperfection.

    A man and a car

    Think partially deconstructed silhouettes, bold colours and contrasting fabrics, raw hemlines and oxidised metal details.

    23 July 2020

    How Mercedes-Benz inspires the art world.

    A painting of a car

    Did you know Mercedes-Benz has been a muse for some of history’s most talented artists?

    23 July 2020

    Pure gold: the winners of the Melbourne Design Week Award.

    Georgia Nowak and Eugene Perepletchikov

    Meet Georgia Nowak and Eugene Perepletchikov, who impressed judges with their short film Aurum.

    9 June 2020

    Get ready for P.E Nation’s next sustainable fashion collection.

    Two women posing

    P.E Nation is making big moves in ethical fashion this year, starting with an eco-friendly snow collection.

    7 May 2020

    Ladies Day powers on: explore the glamour and fashion.

    Mercedes-Benz Ladies Day 2020

    Mercedes-Benz Ladies Day was a unique celebration of Australian fashion this year. During a panel, experts revealed their top trends for 2020.

    8 April 2020

    Say hello to Riga: Europe’s next arts hub.

    The Latvian National Museum of Art

    The Latvian capital is fast becoming known as a centre for contemporary art.

    8 April 2020

    Inoda+Sveje: when two worlds collide.

    Kyoko Inoda and Nils Sveje on stage with Lauren Li

    Meet the Japanese and Danish design pair creating a new aesthetic in furniture design.

    8 April 2020

    Enjoy a virtual art experience at the NGV.

    A man walking in front of a large glass waterwall

    Housebound and craving some culture? You’re in luck – the National Gallery of Victoria has just launched virtual tours.

    8 April 2020

    What should you see at Melbourne Design Week in 2020?

    A person standing in a staircase shot from above

    The NGV’s most popular design event is back, and the program is packed with sessions on sustainability, urban design and tech innovations. Here are our highlights.

    26 February 2020

    NGV Friday Nights is back with an ‘80s-era lineup.

    London duo Alex Rita & Errol pose for a photo

    The best way to see the world-exclusive Crossing Lines exhibition is during the NGV’s Friday Nights, where music, food and art combine in a vibrant tribute to ‘80s New York City.  

    10 December 2019

    On the streets of 1980s New York at the NGV.  

    On the streets of 1980s New York at the NGV.

    The National Gallery of Victoria’s (NGV) summer exhibition shines a spotlight on the artistic friendship between two great contemporary artists, Keith Haring and Jean-Michel Basquiat, who drew their inspiration from the streets of the Big Apple.

    10 December 2019

    Aje co-founders sparkle with new jewellery line and artistic links.  

    Aje Jewellery Founders

    Co-founders of fashion label Aje Edwina Forest and Adrian Norris continue to break new ground and innovate, recently revealing their first jewellery collection, Aje Adorn, at an exclusive Mercedes me Store Melbourne event.

    30 November 2019

    Sarah & Sebastian design the CLA Mood Ring.  

    Mood Ring

    When dynamic jewellery designers Sarah & Sebastian laid eyes on the new Mercedes-Benz CLA Coupé, they found all the inspiration they needed to design and create a mood ring in its honour.

    25 September 2019