One important target group is constituted by families with an active lifestyle and an affinity to premium products. They use the pickup mostly for commuting to work, for shopping, taking the kids to school or sports activities, for weekend trips, and vacation. The key markets are Brazil, Argentina, Australia, and South Africa.
Another target group for the X-Class are successful adventurers, who live in an urban environment and participate in outdoor sports such as skiing or riding jet skis, or have their own boat. They need a comfortable premium vehicle for everyday use that at the same time offers sufficient cargo space and towing capacity for their recreational equipment. The top markets are Australia, South Africa, Brazil, Great Britain, and Germany.
In addition, the Mercedes-Benz pickup will have the potential to inspire trend-conscious individualists with an affinity to premium products. They lead an independent lifestyle and want a vehicle outside the mainstream that underscores their personality and status with a unique design. Independent individualists use the pickup as an "everyday vehicle" in the city, for evening and weekend activities, and for sporting events. The key markets for this target group are Germany, Great Britain, South Africa, and Brazil.