Among the many previous beneficiaries of funds raised by Chain Reaction cycling events are children’s neurological disorder charity Brainwave, which is also supported directly by Mercedes-Benz Australia, as well as the Starlight Foundation and Very Special Kids. In 2016, Chain Reaction donated 75 per cent of every dollar raised to its children’s charity partners.
In return for the physical challenge of a fully-supported cycling event, participants commit to a fundraising goal to support their entry.
During cycling events in 2017 and 2018, Mercedes-Benz Australia will become the Official Vehicle of Chain Reaction, supplying a total of six cars and vans that will perform duties including leading the cycling peleton, providing medical support, and various logistical services.
Mercedes-Benz Australia CEO and Managing Director Horst von Sanden says Chain Reaction has a proven record of providing much-needed funding to help support children with serious medical issues.
“Working with Chain Reaction is an extension of the support for children that Mercedes-Benz already provides to Brainwave. We understand that Chain Reaction helped to pay for Brainwave’s recent Christmas party for its clients, which only proves their dedication to helping children facing serious medical issues and their families,” he said.
Chain Reaction will embark on four bike rides in 2017. The first, from March 11 to 17, covers 1025km on selected stages between Sydney and Brisbane. One week later, on March 25, a 957km, seven-day route begins in Auckland and tours New Zealand’s North Island.