Together with entrepreneurs and small businesses, Mercedes-Benz Vans has a shared passion for progress. Mercedes-Benz Vans invited small businesses, startups, product developers, industrial designers, creative technologists, hustlers and hackers to put together a team of likeminded entrepreneurial thinkers and pitch an innovative business idea using the Vito van as the canvas.
Six finalists were selected to participate in a 1 day hackathon on Saturday 6 August. From a biohacking lab, to a mobile pet photography studio, a story finding van, an on demand 3D printing workshop and a rubbish to product recycling van, the judges saw diverse business ideas.
Judges Shane Delia (award winning chef and restaurateur), Diane Tarr (Managing Director, Mercedes-Benz Vans Australia & New Zealand), Cathy Anderson (Huffington Post) and Jane Martino (Advisor, Unlockd & TRIBE, CoFounder
Smiling Mind and board member LaunchVic) assessed the ideas and selected Code Camp innoVito by Cobalt Designs as the winner. Code Camp were presented with a brand new Mercedes-Benz Vito by the Hon. Philip Dalidakis, Minister for Small Business, Innovation and Trade.
“We were blown away by the level of creativity and the brilliance of the business ideas we saw from the six finalists. This is precisely why we created this event as we are excited by the ideas and possibilities for how the Vito van can be reimagined to transform an existing business, or completely reinvented to create new businesses.
Congratulations to Code Camp innoVito by Cobalt who are teaching children the most critical skills for the future. We cannot wait to see them take Code Camp on the road.” Diane Tarr Managing Director Mercedes-Benz Vans Australia & New Zealand.