Horst von Sanden, Managing Director Mercedes-Benz Cars and Chief Executive Officer, Mercedes-Benz Australia/Pacific said the 10 Vehicles, 10 Designers, 10 Years! Project is an exciting initiative and will be an Australian first.
“We have had one of our prestige vehicles styled previously, but it was a one-off - one vehicle, one designer - seeing 10 styled vehicles unveiled simultaneously is going to be something special,” said von Sanden.
“We are most proud to be the naming rights partner of Mercedes-Benz Fashion Festival since its inaugural event and thank and congratulate the Festival team on the impressive 10-year anniversary. Of course the designers are always key to the event’s success. And we are thrilled with the energy and enthusiasm they have shown for the 10 Vehicles, 10 Designers, 10 Years! Project. We can’t wait to see what they produce,” he said.
The styled vehicles will be driven by the Fashion Festival team as well as on display at various locations across the City after the launch, in what promises to be a dazzling, eye-catching spectacle that will excite show-goers and the Brisbane public for the week.
Brisbane Lord Mayor, Graham Quirk will host the Mercedes-Benz Fashion Festival launch with the unveiling of the designer vehicle-wraps on Sunday August 23 at 10.30am in King George Square.
Designer Vehicle Allocations: